Tumblr looks to make money off of its creative class

Creatrs is a “collective” that aims to find artists, and help develop their talent. The program has four pillars: legal, payment, credit and matching. Legal helps protect artists and their work; payment is meant to standardize the rates for newer types of creative work, such as GIFs; credit helps ensure artists get proper attribution when their work is used; and matching works to pair artists with causes and brands that have a natural overlap.

Source: mashable.com

See on Scoop.itEn Comunicación Percepción es Realidad


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